SEO, AEO and local search
We do not sell rankings. Nobody can sell rankings. What we sell is the work that makes a site findable, done properly and reported honestly.
Read this first
Any agency promising page one is either guessing or lying. Google does not sell positions and no supplier controls the result. What a supplier can control is whether the technical work is done, the content exists, and the local signals are right. That is what we are accountable for.
The eight areas we work through
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Technical foundation
Crawlability, indexing, canonicals, structured data, sitemaps, redirects. The plumbing. Broken here, nothing else matters.
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Site speed and Core Web Vitals
Image formats and sizing, caching, what loads first. Measured, not guessed.
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Page structure and internal linking
One page per thing you want to be found for, linked so both people and crawlers can reach it.
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Local suburb pages
Real pages for the areas you actually serve, with content specific to each. Not one page with forty suburb names in the footer.
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Google Business Profile
Categories, services, hours, service area, photos, posts, and the review process. For most local businesses this outranks the website in impact.
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Content and FAQ
The questions your customers ask, answered on the site, in the words they use.
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Answer Engine Optimisation (AEO)
We add structured data for your business, services and common questions, and keep your name, address, phone and hours identical everywhere they are listed. We also rewrite key pages so each one answers a real question in its opening lines.
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Measurement
Search Console and analytics set up properly, with a monthly report you can read.
How it runs
As a programme, monthly, not a one off audit that sits in a drawer. Each month there is work done and a report saying what was done, what moved, and what is next. You can stop at any point and keep everything, including the pages.
What we will not do
- We will not promise a ranking position
- We will not buy links
- We will not spin content or generate filler pages
- We will not report on vanity metrics instead of enquiries
How we price it
Every business needs something different, so there is no list price. We look at what your platform needs and quote a monthly figure with what it covers written down. You will know the cost before it starts. What it comes to depends on the size of the system and how much change you expect month to month.
Frequently asked questions
What is AEO and how is it different from SEO?
AEO is Answer Engine Optimisation. SEO is about being found in a list of results. AEO is about being the answer when someone asks an assistant like ChatGPT, Gemini or Google's AI overview instead of typing a search. The work overlaps but it is not identical: answer engines pull from clear structured facts, business details that match everywhere they appear, and content that answers a question directly rather than circling it. If your site only ever reads like a brochure, there is nothing for an answer engine to quote.
Can you guarantee me page one on Google?
No, and neither can anyone else. Google does not sell positions. What a supplier controls is whether the technical work is done, the content exists and the local signals are right. That is what we are accountable for.
How long before I see anything?
It depends on the site and the competition, so anyone giving you a number on the first call is guessing. What you get from us each month is a report of what was done and what moved.
What happens if I stop?
You keep everything, including the pages. Nothing gets taken down and nothing stops working.
Platforms in daily use
Window tinting studio
TN TINT
A window tinting studio in Clayton South. A small, fast, mobile first site built to turn a phone search into a phone call.
Auto parts ecommerce
JDM Spare Parts
An ecommerce platform for used and imported Japanese car parts, where the hard problem is not the checkout. It is helping someone work out whether a part fits their car.
Dealership website
Infinity Automobiles
A Melbourne Japanese import dealership. We build and run the platform, and we also own the dealership, which means we use this one ourselves every day.